Nathan Nguyen
A marketer who specializes in app user experience, app store optimization, and growth performance marketing.
nathancng45@gmail.com
WHAT I DO
User Experience Audit
Audit onboarding and user flow and analyze user feedback to help create a better app user experience to improve retention.
App Store Optimization
Improve app store pages to enhance conversion rates; increase downloads and the app’s user pool via keyword research and creative statistical testing.
Performance Marketing
Manage and suggest relevant tactics or strategies to accomplish business requirements via performance marketing for app user acquisition purposes.
WHAT I’M LEARNING
Brand Strategy
Creating an engaging and loyal brand to supplement my skill in performance marketing.
Product Management
I am learning how to organize and put myself in the shoes of the users using the experience to create better messaging campaigns.
Social Media ROAS
Social media is an important channel that I’m currently investigating in terms of how to manage and drive success for business goals.




Hello there,
Performance First:
As a dedicated performance marketer, I have a proven track record of full-funnel user acquisition in the app space. My mission is to enable brands big or small to achieve their business goals and deliver exceptional results. Explore my site to have a better understanding of my work and how I can potentially assist you in your current business problem.

Blog
Welcome to my blog. Here, I explore my ideas on digital marketing, forward-thinking strategies, case studies, and more.
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Working with large organizations, I’ve learned that there are two types of marketers: those who call themselves brands and those who call themselves performance marketers. I often would sit in meetings with various in-house marketers, and there seemed to be a bit of pride in identifying with one group. Yet, these concepts are two sidesContinue…
