WHAT I DO

User Experience Audit

Audit onboarding and user flow and analyze user feedback to help create a better app user experience to improve retention.

App Store Optimization

Improve app store pages to enhance conversion rates; increase downloads and the app’s user pool via keyword research and creative statistical testing.

Performance Marketing

Manage and suggest relevant tactics or strategies to accomplish business requirements via performance marketing for app user acquisition purposes.

WHAT I’M LEARNING

Brand Strategy

Creating an engaging and loyal brand to supplement my skill in performance marketing.

Product Management

I am learning how to organize and put myself in the shoes of the users using the experience to create better messaging campaigns.

Social Media ROAS

Social media is an important channel that I’m currently investigating in terms of how to manage and drive success for business goals.

Blog

Welcome to my blog. Here, I explore my ideas on digital marketing, forward-thinking strategies, case studies, and more.